As of this morning, One Direction have officially broken a world record for having their debut single “What Makes You Beautiful” chart at No.2 on the iTunes chart – on pre-orders only! With the band yet to release their first song until September 11th, this is simply staggering, and goes a long way to confirming their status as a mega boyband in waiting.

The band are currently sitting comfortably in 2nd place behind “Now That’s What I Call Music 79″ in the iTunes Album chart (“What Makes You Beautiful” is officially a single, but comes with another song “Na Na Na”).

It’s pretty much certain that 1D will hit No.1 upon full release of the song (or even once we get to hear it in full this Wednesday morning on Radio 1), so get ready for the world to go 1D mental very very soon