“GOTTA BE YOU” DEBUTS AT #34 ON BILLBOARD
10:13 AMVeraBritish vocal group One Direction -- who came in third place on the U.K. version of The X Factor in 2010 -- also make their debut on the tally at No. 34, thanks to the release of the video for their latest single "Gotta Be You."
Since being released on Nov. 8, the video has earned 4.8 million Vevo plays, raising their plays from 1.8 million to 7.1 million week-to-week.
Recently, the group joined the music-focused Facebook app SuperFan, which seeks to gamify what it means to be a fan. (Basically, fans are rewarded for their increased engagement with the act.) This helped grow the group's audience, adding 110,000 fans week-to-week, which pushed them across the 1 million fan milestone on Facebook.
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